Media Relations is part of most business’ public relations strategy. With the media becoming increasingly accessible, anyone can play the publicity game and pitch to the press. But there are some tips, tricks & industry standards that are important to consider when you decide to undertake your own publicity. Just like it’s a “no-no” to eat with your hands at a (western) dinner table,...
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Yoinked from Ezinearticles.com: What is a boutique public relations specialist? He or she is someone who specializes in conceptualizing and implementing public relations campaigns, and develops good relationships with key editors and reporters on behalf of their clients. PR campaigns, when conceived and implemented properly, have been proven to work wonders for companies or brands. A publicity...
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I’ve fallen behind on blogging, but it’s because I’m so busy with clients – which is never a bad thing! I saw this post by Susan Young and it made me giggle, because it’s so very true. Chances are if you work in Public Relations, you’ve heard at least 4 out of the 10 things on that list come out of your clients mouths. The key is to manage expectations from...
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Approaching bloggers is totally different to approaching mainstream press. With mainstream press, a press release is standard – but bloggers don’t like to receive the same cookiecutter release you just blasted out. With bloggers you need to handle things a little differently to get blogged, and most of it comes by building a relationship with the blogger you are approaching....
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I’ve found Twitter is incredibly useful for Public Relations since the journalists I’ve spoken to don’t like sifting through hundreds of emailed press releases. Twitter gives you 140 characters to show them that you have a story worth telling. Over at rushprnews.com, they posted this great article on the twitter apps you can use for PR. Reposted for your viewing...
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You’ve sent out a press release and now you want to make sure it gets picked up. Here are some “etiquette” secrets that can help you effectively work with journalists in generating bushels of free press….. Don’t call to “see if they got your release.” Journalists hate this. Folks send out mass mailings and then call to see if the release made it there....
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