Approaching bloggers is totally different to approaching mainstream press. With mainstream press, a press release is standard – but bloggers don’t like to receive the same cookiecutter release you just blasted out. With bloggers you need to handle things a little differently to get blogged, and most of it comes by building a relationship with the blogger you are approaching....
read more
I’ve found Twitter is incredibly useful for Public Relations since the journalists I’ve spoken to don’t like sifting through hundreds of emailed press releases. Twitter gives you 140 characters to show them that you have a story worth telling. Over at rushprnews.com, they posted this great article on the twitter apps you can use for PR. Reposted for your viewing...
read more
You’ve sent out a press release and now you want to make sure it gets picked up. Here are some “etiquette” secrets that can help you effectively work with journalists in generating bushels of free press….. Don’t call to “see if they got your release.” Journalists hate this. Folks send out mass mailings and then call to see if the release made it there....
read more
I’ve been hunting for good blogs to add to my RSS and came across copyblogger. They’re doing a great series of lessons on copywriting, and this one about writing an eyecatching headline is SPOT ON. I’ve cross-posted to share the intellectual wealth. Lesson #2: Man’s Head Explodes in Barber’s Chair Today we’re going to jump into the second pillar of Internet Marketing...
read more
I finally got to my emails, and the e-newsletter from ChrisBrogan.com had some great tips. As I find myself going to various social networking events to help extend my tech-network while also getting to know people who are in the same industry. At any rate, I can see where Chris is coming from with his chosen topic: I often find that people (myself included) can feel a little awkward in a crowded...
read more
I recently had to format my harddrive and re-install everything. While I safely imported most of my email files, I stupidly forgot to export my RSS feeds before the wipe. I’ve had to clean up and start a-new. Not necessarily a bad thing, but my RSS feed is certainly smaller. Here’s what’s in my RSS reader, and why. INDUSTRY: 1. Hubspot’s Inbound Marketing Blog –...
read more