This is the second article in my Social Media For Business series – read the first post here. The previous article mentioned that Social Media serves three primary functions for a business: Customer Service, Brand Awareness & Management, and Search Engine Optimization. This post is dedicated to the first – Customer Service. Bridging the Gap in Communication: Consumer Voices Being...
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A lot of businesses find themselves overwhelmed with the prospect of joining the Social Media realm because they see others reaping its benefits, but they are unsure how to get started. In this series of posts I’m going to be explaining the bare-bones basics for those who need concise information about how to jump on the bandwagon with minimal time wasted (because, by the very nature of...
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One of my regular reads ever since discovering it is SmallBizTrends.com – a great site for small businesses. Lisa Barone of Outspoken Media wrote a great guest blog post over there offering 80 ways for a Small Business Owner to use Twitter. Since most of my clients are only at the threshold of Twitter & Social Media, I thought I’d share this great post that gives you lots of proof that...
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Media Relations is part of most business’ public relations strategy. With the media becoming increasingly accessible, anyone can play the publicity game and pitch to the press. But there are some tips, tricks & industry standards that are important to consider when you decide to undertake your own publicity. Just like it’s a “no-no” to eat with your hands at a (western) dinner table,...
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Twitter has been around for some time, and many small businesses have seen the benefits and ROI that spending time on this social media platform brings. For those of you who are late-adopters and just jumping on the bandwagon now, here are some great tips from Twitip.com By Mark Hayward – Follow him @mark_hayward. Do you own a small business? Are you having a hard time understanding...
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I’ve been doing some learning on SEO to better improve my client offerings.. I found a great ‘beginner’s guide’ over at searchbliss that makes a good read for anyone interested in the basics of SEO. Enjoy Search Engine Optimization Search Engine Optimization Terms Defined Title and Meta Tags Good search engine optimization includes several factors that are explained to...
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